In the wake of the rise of machines, the world has changed forever. Every smartphone user has become a direct customer to literally all the brands and companies out there, irrespective of their location, age, gender, and religion. Access to smart devices is perhaps one of the many reasons why digital marketing has come of age. But before we go any further, do you know all types of digital marketing. If you’re confused about how you can digitally promote your brand or products, this article will help you get there.
As a matter of fact, there are seven most common forms of digital marketing that you should know before entering the Year 2022. Let’s explore each of them in detail below.
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Link Building
- Pay Per Click
- Email Marketing
- Mobile Marketing
Before we delve into the world of different types of digital marketing, let’s have a look at how marketing analytics helps your brand find its due space on the search engine page results on the leading search engines.
It is by far the most significant advantage of digital marketing that businesses can easily measure and track the performance of their campaigns. It wasn’t the case in the past. Then, companies used to put all their eggs in one bucket and hope for the best. They had a huge marketing budget, and whether they used billboards or TV ads, their whole campaigns would target all and sundry. Digital marketing has changed the entire complexion of marketing now. Businesses can easily target the right groups of prospective buyers by considering different factors, including age, gender, location, religion, buying habits, and lots more. Simply put, digital marketing has empowered global brands like never before.
Search Engine Optimization
There is a race out there between global companies and brands to steal first place in search engine result pages. From picking the right combination of keywords with low to medium traffic competition to executing the whole content campaign, the game has changed forever for businesses.
They rightly call content the king of marketing. You need content wherever you want to market your brand, products, or services. From social media posts to blogs and from search engine optimization to email marketing, you need high-quality content to engage your target audience and make them believe in your product or industry knowledge. This way, you can have an impact on their buying decisions. It is the ideal way to create consistent organic traffic for business websites.
Social Media Marketing
The rise of smartphones turned the whole world into a global village. People are more connected than ever with each other. On the one hand, it has fortified ethnic and cultural bonding across the globe, while on the other, it has enabled businesses to build an instant connection with their target buyers. Whether it is Facebook, Instagram, Twitter, or LinkedIn, you will find the world’s biggest brands marketing their goods everywhere.
Traditionally, search engine optimization takes around a year to start lead generation for brands. However, the proper use of link building can expedite the process a great deal. Link builders stay in touch with top blogs and websites owners and sell their links to global brands. They post links on blogs and websites with immense traffic through guest articles or ghost articles.
Pay Per Click
Pay Per Click (PPC) is a quick fix for businesses that want to create instant results. It is an expensive way of creating a buzz among the netizens. Google allows brands to place their ads on SERPs and get leads in the shortest possible time.
In the past few years, many people started raising doubts about the efficiency of email marketing. However, email marketing is not dead by any stretch of the imagination. Companies acquire lists of email addresses through different campaigns and free coupons to launch their new products, campaigns, sales, etc., with the select group of prospective and existing customers. It is still quite a handy trick to promote products and services for global businesses.
As the name suggests, companies use mobile marketing to target cellphone users through ads and content. Some of the top ways to reach mobile users are blog posts, emails, social media posts, text messages, and mobile application ads.
The Final Word
Getting to know the most used types of digital marketing is only the first step in the direction of promoting your brand. If you want to know more about how you can utilize the true potential of digital marketing, you can always contact us anytime.