Many companies have realized that a good-looking and user-friendly website is the backbone of their business, which is why they outsource web design projects to experienced designers.
How to select a professional web design agency?
People realize that having an online presence is more important than ever before.
If you are not online, it’s like you don’t exist.
So, you have decided to build a website for your business. Good thinking!
When creating a website, one of the most common questions is, “What design will meet my customers’ needs?”
If you are a beginner in this area, you may consider hiring a website design agency. Yet, the question is: how to choose a web design agency that will justify my expectations?
So, to clear your mind, you must be familiar with 7 web design misconceptions and their effects on your website’s performance.
#1 Web Design Is An Easy Job
Web design is not a job that anyone can do. This process requires knowledge and experience in programming, marketing, and a good understanding of user behavior and visual design.
Every web designer should understand the fundamentals of HTML/CSS, photo creation and processing, animation, and search engine optimization.
These folks are expected to have patience and flexibility because they frequently have to carry out requests from other people.
Does it now appear to be a simple task?
#2 Website Should Have A Unique Design
Actually, this is a trap. Of course, the website should look different if you want to stand out from your competition, but user experience matters the most.
For example, your website may be unique, it may even be beautiful, but the navigation is complicated and counterintuitive. Due to poor website navigation, potential users may lose their patience and bounce off.
So, stick with familiar patterns. For example, Google showcases patterns users understand as the norm in their Material Design guidelines, and designers can use them for free.
#3 Web Design Costs Shouldn’t Be So High
Yes, it’s expensive, but it is profitable. If you want a well-designed website that is user-friendly, attractive, and will convert visitors to leads, you have to be willing to pay a higher price for it.
A custom-made web design will cost more than using a WordPress theme but will give you many advantages:
- You can create every website piece according to your wishes and needs because you are not limited by one theme’s rules.
- From the very beginning, you choose the site’s design and functionality, which leads your site to be unique and more adaptive for your business.
#4 Web Design Is a One-Time Thing
You may think like this: “I invested some time and money, hired a web designer, and have good content. The website looks professional now. The job is done.”
Misconception again. You should do periodic updates by adding new content, such as blog posts, images, and other helpful tools for increasing your site’s standing in search results.
An outdated website will likely make your visitors move on, and you may lose a potential conversion.
#5 Aesthetics vs. Function
Yes, the aesthetic appeal of your website is very important. And many business owners strive to look good in the online world.
Yet, as Steve Jobs once said: “Good design is about how something works, not about how it looks or feels.“
Many users care more about site functionality, and that’s a fact. If visitors find your website difficult to use, they will get frustrated and leave it. Attracting them to come back again will be harder work, as they may have already lost their interest.
#6 No Need For A Responsive Website
We live in the mobile device era! Today, most visitors will come to your page using mobile devices. In fact, mobile-friendly sites are a “must-have” for any type of business.
Research shows that young adults often use smartphones to browse the web. If their interaction with your site is poor, they may move on and visit your competitors’ sites.
#7 A Well-Designed Website Will Attract Traffic
Simply because you create an appealing site doesn’t guarantee that users will come immediately.
After building effective content, the next step is to advertise it properly. There are numerous ways to execute this step.
- You should focus on SEO to increase traffic and move your website to the top of Google’s results pages.
- Paid ads can get the word out about your brand and reach the right people based on their age, gender, location, and other characteristics and habits.
By avoiding common misconceptions, you will boost your online appearance and keep your users to stay interested in your products or services.
And just like that! In a myriad of information about web design best practices, we hope we helped you avoid the most popular misconceptions.
Are you ready to create a website to launch your business online? We think you are!